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Toute cette confusion autour de Dr. Tariq Ramadan m’ennuie. Il y a près d’une année, j’eus la chance de te saluer, de te parler et de te remercier. Je t’ai surpris de voir que ta taille était comparable à la mienne. Ce jour-là, j’étais comme un enfant qui venait de recevoir sa première console. Mon visage exprimait une joie rare,
Urbanization creates proximity in a city. However, it is only when a city develops a collaborative culture that value is created. Collaboration is an essential component of economic development. As we work toward developing cities that attract more people, we must become intentional about developing a culture of collaboration. Creating an environment where individuals are rewarded
While in Nashville, I visited the Parthenon, which is a replication of the statue of Athena, the goddess of Wisdom, in ancient Greece. In many ways this place reminded of my childhood. Growing up in Guinea, I was an addict of the Knights of the Zodiac, which was a TV show of young people who “had sworn
How come so many established companies are often disrupted from their dominant market place by smaller companies? The theory of disruption, known as the process “whereby a smaller company with fewer resources is able to successfully challenge established incumbent business” stated Clay. When a company established itself in a dominant market place, it is very good
In times of atrocity, America weeps together. Recently, the killings in Last Vegas brought people together again. Previously, it was South Carolina and Sandy hook. For one second, our shared brokenness connect us. We realize our vulnerability and the fragility of our own existence. Our biggest enemy is no longer the distant or imaginary terrorist. It
As we previously discussed, providing cheaper products for customers to buy things that they do not need only lead to a misuse of resources. Customers think in terms of needs and preferences: physical, emotional, functional or social. Too much money is being wasted to promote products that people do not need. As the saying goes, marketing
Every year, billions of dollars is spent to promote the launch of new products. Unfortunately, over 90% of them fail. Even after months of market research, how come so many smart people are making so many dumb decisions? “The root of the problem is that the theories in practice for market segmentation and brand building
 - https://ahmadou.net/2017/10/03/branding-waste-resources-part-2/){kind=link}
 - https://ahmadou.net/2017/09/29/marketing-waste-resources-part-1/){kind=link}