Design Thinking 102: From Opportunity to Project

Inspiration-Ideation-Implementation process/Design thinking
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As previously discussed, design thinking is the art of combining what is desirable  to what is technologically feasible and financially viable to paraphrase Tim Brown. When a company embraces the framework of design thinking, it become more agile, more adaptable and more innovative. Most importantly, every problem becomes an opportunity. Every opportunity turns into a project with a beginning (short-term solution), middle(medium

Design thinking 101: From Problem to Opportunity

Design thinking/Innovation
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Let’s face it, with the declining era of branding and customer loyalty, innovation is nothing less than a survival strategy as already stated Tim Brown. Survival is no longer an option. We must adapt to remain viable. Fortunately, design thinking provides the needed framework to remain relevant in our competitive market place. It unleashes our creativity