Urbanization creates proximity in a city. However, it is only when a city develops a collaborative culture that value is created. Collaboration is an essential component of economic development. As we work toward developing cities that attract more people, we must become intentional about developing a culture of collaboration. Creating an environment where individuals are rewarded
While in Nashville, I visited the Parthenon, which is a replication of the statue of Athena, the goddess of Wisdom, in ancient Greece. In many ways this place reminded of my childhood. Growing up in Guinea, I was an addict of the Knights of the Zodiac, which was a TV show of young people who “had sworn
How come so many established companies are often disrupted from their dominant market place by smaller companies? The theory of disruption, known as the process “whereby a smaller company with fewer resources is able to successfully challenge established incumbent business” stated Clay. When a company established itself in a dominant market place, it is very good
After we formulate the right brief statement, gather the right team and create the proper environment to unlock creativity, we can now start our quest for answers. During this process, we must realize that design thinking is about putting people first and last. It is a user-centrist design made of three essential elements: Observation: Observations is
In times of atrocity, America weeps together. Recently, the killings in Last Vegas brought people together again. Previously, it was South Carolina and Sandy hook. For one second, our shared brokenness connect us. We realize our vulnerability and the fragility of our own existence. Our biggest enemy is no longer the distant or imaginary terrorist. It
As we previously discussed, providing cheaper products for customers to buy things that they do not need only lead to a misuse of resources. Customers think in terms of needs and preferences: physical, emotional, functional or social. Too much money is being wasted to promote products that people do not need. As the saying goes, marketing
L’expérience guinéenne était donc une source de fierté, de ferveur et de courage mais l’histoire s’en souviendra comme un échec palpable et pitoyable. La Guinée se précipita spontanément et impulsivement dans l’indépendance et comme l’avait prédit le général de Gaulle, ‘la Guinée en tirera les conséquences’ de cette décision. Sékou Touré et son clan politique du
Every year, billions of dollars is spent to promote the launch of new products. Unfortunately, over 90% of them fail. Even after months of market research, how come so many smart people are making so many dumb decisions? “The root of the problem is that the theories in practice for market segmentation and brand building
Aucune nation ne peut se tourner vers le chemin du progrès et de la dignité en oubliant son passé, son vécu et sa mémoire. Cette mémoire est un rappel à la possibilité et à la limite de la nation. Le scandale guinéen est cette incapacité de se tourner vers ce passé pour donner une orientation
Je suis peulh et fier de l’être. Mais le renfermement aveugle dans une appartenance ethnique ou culturelle ne doit pas conduire à la stigmatisation de l’autre. La fracture ethnique présente dans de nombreux pays est un produit de l’histoire qui permet de glorifier l’identité pure de l’ethnie en stigmatisant l’autre. Conséquemment, “envahis par le doute et la méfiance,
 - https://ahmadou.net/2017/10/03/branding-waste-resources-part-2/){kind=link}
 - https://ahmadou.net/2017/10/02/la-guinee-un-modele-de-gachis-part-2/){kind=link}
 - https://ahmadou.net/2017/09/29/marketing-waste-resources-part-1/){kind=link}
 - https://ahmadou.net/2017/09/28/la-guinee-un-modele-de-gachis-part-1/){kind=link}
