branding Archives - Ahmadou Balde

Judge Kavanaugh and the culture of winning at all costs

Judge Kavanaugh-winning at all cost — read more

With the pending election of Judge Kavanaugh, America will further become a nation where a small insignificant minority creates legislations and institutions that imprison the vast majority to their political desires and wishes. Over the past decades, the culture of winning at all costs has gradually moved the country toward an aristocratic dictatorship that is

Disruptive vs Sustaining Innovation — read more

How come so many established companies are often disrupted from their dominant market place by smaller companies? The theory of disruption, known as the process “whereby a smaller company with fewer resources is able to successfully challenge established incumbent business” stated Clay. When a company established itself in a dominant market place, it is very good

Branding and the Waste of Resources — read more

Every year, billions of dollars is spent to promote the launch of new products. Unfortunately, over 90% of them fail. Even after months of market research, how come so many smart people are making so many dumb decisions? “The root of the problem is that the theories in practice for market segmentation and brand building