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The common dicton is that we should ignore our emotions while making a business decision. Now, to what extent can an individual really ignore his or her emotions while making a decision is up for discussions? I am one who believe that we can never dissociate ourselves from how we feel. Emotions are essential components of
Think about your last visit at the hospital. For most of us living in the Western World, we see multiples specialists for every visit; each only concern with their areas of expertise and disconnected from their respective peers. Each doctor treat our body as a divided entity. They compartmentalize us. Even worse, they rarely share
Economic capacity dictates political power. This is the reality of our life and our existence. It is also the greatest threat to our freedom, to our individuality and most importantly, to our cultural diversity. With the development of the internet and technology, many multinationals moved from developed to developing countries to protect their bottom line.
How come so many established companies are often disrupted from their dominant market place by smaller companies? The theory of disruption, known as the process “whereby a smaller company with fewer resources is able to successfully challenge established incumbent business” stated Clay. When a company established itself in a dominant market place, it is very good
As we previously discussed, providing cheaper products for customers to buy things that they do not need only lead to a misuse of resources. Customers think in terms of needs and preferences: physical, emotional, functional or social. Too much money is being wasted to promote products that people do not need. As the saying goes, marketing
Every year, billions of dollars is spent to promote the launch of new products. Unfortunately, over 90% of them fail. Even after months of market research, how come so many smart people are making so many dumb decisions? “The root of the problem is that the theories in practice for market segmentation and brand building
Aucune nation ne peut se tourner vers le chemin du progrès et de la dignité en oubliant son passé, son vécu et sa mémoire. Cette mémoire est un rappel à la possibilité et à la limite de la nation. Le scandale guinéen est cette incapacité de se tourner vers ce passé pour donner une orientation
Too many young people are rebelling themselves against our capitalist system that seems to only make rich people richer. The assumption of independence between profits and nonprofits endeavors are gradually fading away. Consequently, we have seen the rise of hybrid social venture; organizations that combines the social welfare logic of a nonprofit and the commercial logic
We previously discuss that design thinking has three essential spaces/phases: inspiration-ideation-implementation. Each of these spaces are essential during the course of our project. For a design project to be successful, it must do three things: The Brief: The starting point of any design thinking project is the brief, also known as the problem space. It
As previously discussed, design thinking is the art of combining what is desirable to what is technologically feasible and financially viable to paraphrase Tim Brown. When a company embraces the framework of design thinking, it become more agile, more adaptable and more innovative. Most importantly, every problem becomes an opportunity. Every opportunity turns into a project with a beginning (short-term solution), middle(medium
 - https://ahmadou.net/2017/10/03/branding-waste-resources-part-2/){kind=link}
 - https://ahmadou.net/2017/09/29/marketing-waste-resources-part-1/){kind=link}
 - https://ahmadou.net/2017/09/28/la-guinee-un-modele-de-gachis-part-1/){kind=link}
