As previously discussed, design thinking is the art of combining what is desirable to what is technologically feasible and financially viable to paraphrase Tim Brown. When a company embraces the framework of design thinking, it become more agile, more adaptable and more innovative. Most importantly, every problem becomes an opportunity. Every opportunity turns into a project with a beginning (short-term solution), middle(medium solution) and an end(long-term solution).
Design thinking has three essential spaces/phases: inspiration-ideation-implementation:
- Inspiration: It is the first step toward resolving or creating a new product and service. It is quest for an answer/solution
- Ideation: The brainstorming session; the never-ending 😉 flow of ideas
- Implementation: The time to focus and to start prototyping
Since the likelihood of additional Aha moments or discoveries are always possible, the processes of design thinking are typically iterative, exploratory and non-linear. It is a system of overlapping spaces rather than a sequence of orderly steps as affirmed by Tim Brown. The likelihood of additional Aha moments or discoveries should push to think our course of action and to question some of our assumptions. We can move back and forth among these 3 spaces, but we can never lose sight of the importance of meeting our deadline. Design thinking requires a beginning and end.
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