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Hier, j’ai parlé avec un parent des apprenants du Complexe NAD. Elle était réjouie de l’initiative initiée par le leadership du Complexe pour épauler les apprenants et leurs parents pendant cette période du Covid–19. Depuis l’arrêt des cours, le leadership du Complexe NAD a décidé de remettre aux apprenants des devoirs de semaine. Avec l’aide
The sad thing about most strategists is how their imagination is constrained by the structure of their industry. They fail to see that competitive advantage is the product of an innovative and creative strategy. Having been inculcated with the same information from the damn same institutions or books, they have lost their sense of creativity;
With the rise of design thinking as a mean to solve problems or innovate, everyone seems to be a designer, creator or ideator. It seems as learning how to empathize, to ideate, to prototype or to test makes us suddenly designers. In just few hours of design thinking training, we are transformed and are ready to
Scalability is key to success in business. It pushes us to make our products affordable and accessible. Unfortunately, whenever we think about scalability, we tend to focus on products or customers. It seems as the concept of scalability can only apply to transactional endeavors; thus only for profits businesses. However, I believe that scalability will
In order to give one’s life meaning, one must have the ability to imagine and fight for a life beyond one’s own existence. Our time at Bentley is ending in less than three weeks. Over the past few months, each of us came with singular stories, but here at Bentley, we realized our destiny was shared. Good or
Assume: They are good and well deserving: do not question or doubt people’s merits or intentions. It is pointless. They are competent: people becomes defensive when you question their competency. It gets the team nowhere. They are committed: give them the benefit of doubt and let them prove to you that they do not care.
How come so many established companies are often disrupted from their dominant market place by smaller companies? The theory of disruption, known as the process “whereby a smaller company with fewer resources is able to successfully challenge established incumbent business” stated Clay. When a company established itself in a dominant market place, it is very good
After we formulate the right brief statement, gather the right team and create the proper environment to unlock creativity, we can now start our quest for answers. During this process, we must realize that design thinking is about putting people first and last. It is a user-centrist design made of three essential elements: Observation: Observations is
As we previously discussed, providing cheaper products for customers to buy things that they do not need only lead to a misuse of resources. Customers think in terms of needs and preferences: physical, emotional, functional or social. Too much money is being wasted to promote products that people do not need. As the saying goes, marketing
Every year, billions of dollars is spent to promote the launch of new products. Unfortunately, over 90% of them fail. Even after months of market research, how come so many smart people are making so many dumb decisions? “The root of the problem is that the theories in practice for market segmentation and brand building
 - https://ahmadou.net/2017/10/03/branding-waste-resources-part-2/){kind=link}
 - https://ahmadou.net/2017/09/29/marketing-waste-resources-part-1/){kind=link}