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Economic capacity dictates political power. This is the reality of our life and our existence. It is also the greatest threat to our freedom, to our individuality and most importantly, to our cultural diversity. With the development of the internet and technology, many multinationals moved from developed to developing countries to protect their bottom line.
Urbanization creates proximity in a city. However, it is only when a city develops a collaborative culture that value is created. Collaboration is an essential component of economic development. As we work toward developing cities that attract more people, we must become intentional about developing a culture of collaboration. Creating an environment where individuals are rewarded
How come so many established companies are often disrupted from their dominant market place by smaller companies? The theory of disruption, known as the process “whereby a smaller company with fewer resources is able to successfully challenge established incumbent business” stated Clay. When a company established itself in a dominant market place, it is very good
After we formulate the right brief statement, gather the right team and create the proper environment to unlock creativity, we can now start our quest for answers. During this process, we must realize that design thinking is about putting people first and last. It is a user-centrist design made of three essential elements: Observation: Observations is
As we previously discussed, providing cheaper products for customers to buy things that they do not need only lead to a misuse of resources. Customers think in terms of needs and preferences: physical, emotional, functional or social. Too much money is being wasted to promote products that people do not need. As the saying goes, marketing
Every year, billions of dollars is spent to promote the launch of new products. Unfortunately, over 90% of them fail. Even after months of market research, how come so many smart people are making so many dumb decisions? “The root of the problem is that the theories in practice for market segmentation and brand building
Too many young people are rebelling themselves against our capitalist system that seems to only make rich people richer. The assumption of independence between profits and nonprofits endeavors are gradually fading away. Consequently, we have seen the rise of hybrid social venture; organizations that combines the social welfare logic of a nonprofit and the commercial logic
We previously discuss that design thinking has three essential spaces/phases: inspiration-ideation-implementation. Each of these spaces are essential during the course of our project. For a design project to be successful, it must do three things: The Brief: The starting point of any design thinking project is the brief, also known as the problem space. It
As previously discussed, design thinking is the art of combining what is desirable to what is technologically feasible and financially viable to paraphrase Tim Brown. When a company embraces the framework of design thinking, it become more agile, more adaptable and more innovative. Most importantly, every problem becomes an opportunity. Every opportunity turns into a project with a beginning (short-term solution), middle(medium
Let’s face it, with the declining era of branding and customer loyalty, innovation is nothing less than a survival strategy as already stated Tim Brown. Survival is no longer an option. We must adapt to remain viable. Fortunately, design thinking provides the needed framework to remain relevant in our competitive market place. It unleashes our creativity
 - https://ahmadou.net/2017/10/03/branding-waste-resources-part-2/){kind=link}
 - https://ahmadou.net/2017/09/29/marketing-waste-resources-part-1/){kind=link}
